Two of Africa’s leaders in digital marketing: OloriSuperGal and Anyiko PR are collaborating to bring the maiden edition of New Media Conference (NMC) to East Africa under the theme: “Driving Kenya’s Socio-economic Transformation through New Media.”
The renowned digital conference founded in Nigeria by leading digital and communication expert, Tosin Ajibade, will be held in Nairobi on Friday, 29th September 2017 at the Michael Joseph Centre.
The one-day event will take place from 9 a.m. to 4 p.m. and is set to attract key stakeholders and industry players in Kenya’s digital space.
Following the success of the Nigerian edition initiated two years ago, the New Media Conference now comes to Nairobi, set to spark conversations that will enlighten key stakeholders in media, entertainment and business regarding developments in the digital space and how to maximize or stretch their capacity for more impact.
Speaking on the conference’s anticipated expansion to East Africa, the founder of the New Media Conference and OloriSuperGal Digital entity, Tosin Ajibade says, “The new media conversation is global and we chose Nairobi, Kenya as our next city to host the New Media Conference because of the level of awareness and adoption of new media in driving social, political, and economic conversations.”
“It is no surprise that key tech initiatives by major multinationals have found residence in Kenya’s capital city. Alibaba Founder, Jack Ma’s recent visit to Nairobi is just one of the high profile visits within the last few years. This underscores the importance of the city amongst Africa’s emerging tech titans. We want to be driving these important conversations, and now is the time!” she added.
The Nairobi conference will include keynote speeches, panel discussions, brand showcase, and master classes. The conversations will be held across industries and niches such as Technology, Elections, Policy and Governance, Tourism, Entertainment, Healthcare, Agriculture, and Payments.
Tickets to Nairobi NMC available via Mookh: www.mymookh.com/tickets/event/ 446
The CEO & Founder of new age PR genius collective: Anyiko PR, Anyiko Owoko says, “As a collective, Anyiko PR is more than honoured to collaborate on the launch of New Media Conference in Nairobi, Kenya. We have come together with the team behind the conference because they are forward thinkers and currently run the most important digital conference that will shape today’s emerging businesses and entrepreneurs.”
According to the Digital planet 2017, aimed evaluating the digital economy across 6o countries Kenya is ranked at no 4 and Nigeria at 25 in the 2017 Digital Evolution Index- Momentum score, and 52 and 55 respectively in the Digital Evolution Index 2017.
With a youthful population and relatively high adoption rate of adoption of new media platforms and tools in highlighting socio economic development issues and proffering viable solutions. One city at a time, and for starters, the NMC platform extends to Nairobi, in line with OloriSuperGal and Anyiko PR’s mission and strategy to expand across Africa while influencing and shaping conversations across the continent.
The conference will feature Kenyan Media Gurus hosting our panel discussions. Some of the panel discussions include:
The Impact of New Media on Elections, Policies & Governance
Re-selling Kenya to the World through Tourism – What’s Next?
Addressing the issues about the entertainment industry
Masterclass sessions that will run parallel to the panel discussions will tackle key areas in digital marketing as follows:
Content Strategy: How to Leverage Digital Marketing for Your Business
Building a Profitable Global/Personal Brand from the Scratch
How to Use Social Media Channels to Promote Your Music/Movie Effectively
Committed to enabling and empowering young people, businesses and organizations across Africa to collaborate for socio economic impact through new media, NMC annual gathering of key stakeholders is aimed at improving marketing and advertising standards in Africa’s online/digital space.
In 2017, the third Lagos edition was held to drive further conversations around tangible solutions. With the support and partnership of leading brands and experts, hundreds of attendees were enlightened with useful information towards a more rewarding new media practice in Nigeria.
Also in attendance was Kenya’s Larry Madowo. The NMC attracts over 500 participants annually, including new media practitioners, corporate brands, and digital media agencies.
Anyiko PR is a creative PR driven collective based in Nairobi, Kenya with creative professionals a spanning cross Africa. Established in 2015, Team Anyiko PR spotlights and nurtures genuine and authentic talent.
Anyiko PR prides itself in creating and providing quality content and brands to local and international media, platforms and forums to represent Africa’s robust arts and culture scene.
While Anyiko PR also prides itself in the making of stars representing African stars across the continent, its clients include Sauti Sol, Vanessa Mdee, Navio, Adekunle Gold, Seyi Shay, Runtown, Stella Mwangi.
Top projects include Temple Management East Africa and Africa’s biggest music show: Coke Studio Africa.
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