By Adejuwon Osunnuyi
The Chief Executive Officer of CoreEXM, Solabomi Okonkwo has pointed out corporate governance as being crucial to the growth of both state-owned enterprises (SOEs) and private companies in Nigeria.
The CoreEXM boss made this declaration while speaking at the 5th Annual Brands and Marketing Conference organised by the Brand Journalists Association of Nigeria (BJAN) in Enugu recently.
Okonkwo said cultural and social factors are vital for greater public accountability.
The conference which had as its theme, “Corporate governance, Public Accountability, and the Challenge of Repositioning Nigeria, was attended by crops of professionals and stakeholders across the nation’s integrated marketing communication industry.
In her presentation titled: “Aligning Global Best Practices with Nigerian Corporate Governance Standards,” Okonkwo delved into current realities facing businesses with special attention on applying code of ethics in the workplace.
She noted; “In my opinion, for a code of ethics to be global, it must entail some generalist as well as generic attributes.”
“An international code of business ethics must traverse countries, cultures, race and environment.
“I have come to appreciate the fact that societies are complex and dynamic in nature.
“This births the need to conduct proper stakeholder analysis achievable only through effective communication methods, while managing expectations.”
Okonkwo further explored principles that should be adopted in organisations across Nigeria to drive change in line with global best practices.
“Transparency, good order and strong governance are picking up in Nigeria’s public and private sectors.
Our leaders, should continually promote the importance these principles so that they become mainstream in Nigeria,” she remarked.
BJAN, the umbrella body for journalists in the Marketing Communications sector in Nigeria, converges seasoned industry analysts and stakeholders to discuss emerging issues facing the marketing industry and Nigeria as a whole.
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