By Adejuwon Osunnuyi
BOBST, a multinational packaging and labeling company headquartered in Switzerland is set to tap new opportunities and strengthen its focus in Africa, especially West Africa by setting up a new business unit in Nigeria.
The group, which is building on its 125 years of experience and innovation, has become the leading equipment and service provider to the packaging industry all over the world.
In 2015, 52 per cent of all packaging sold worldwide was made using Bobst machines.
Its Products include machines for the manufacture of packaging and its derivatives (such as labels, bags, and adhesive strips) from solid board, corrugated board or flexible materials (plastic films, etc.)
The group, which currently generates about CHF 75.4 million profits, is expanding its range across machines meant for packaging and label manufacturers in the folding carton, corrugated board and flexible materials that are suited to local needs of the market.
Speaking at a press conference and cocktail reception held recently at the Eko Hotel and Suites, Victoria Island, Lagos with CEOs, MDs of packaging, label and FMCG companies, journalists and the Consul General of Switzerland in Lagos in attendance, Managing Director of BOBST for the Middle East and Africa, Samir Khoudja said the Lagos office would serve as base for further expansion in the West African region.
“West Africa and Nigeria in particular, is a very dynamic market. By opening an office in Lagos, the city with the biggest population in the most populous country in Africa, we will be closer to our customers and able to provide them with an even higher standard of service.”
He said the company which had for many years provided quality services to leading companies in Nigeria has finally decided to bring its services closer to its customers not just in Nigeria but also customers within the West African region.
According to him, the Lagos office is a new journey in Sub- Saharan Africa that will not only benefit BOBST, but also Nigeria and Nigerians as well.
“Our goal is to hire and train Nigerians on how to operate our premium machineries, by so doing we are going to be imparting lives by providing manpower, and for Nigeria, BOBST is bringing in huge investment in both capital and manpower to boost the economy.”
“BOBST cares about what is important to other people because we embody tangible, human values and a passion for growth and innovation. We are bringing all these technical expertise to Nigeria and its people as well as other countries within the region,” he added.
Speaking on some Nigerian goods, Khoudja disclosed that the reason most of them are not accepted globally is not actually because of their being poor in quality, but because they are poorly packaged.
Khoudja noted that though Nigeria’s economy is in recession, the company believes that the economy is bound to improve in the coming months.
The company currently has a sales and service center in Tunis, Tunisia, with overall responsibility for BOBST activities in Africa and the Middle East.
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