How Guinness treats Lagos football fans to amazing EPL match day experience

Indeed, great games are made of black. It was all fun and excitement as Guinness the world’s number 1 Stout treated fans across Lagos to an exciting ‘Matchday Made of black’ experience on Sunday 19th March, 2017 in a way only Guinness could.

The events that held simultaneously across four locations in Lagos- Abule Egba, Ikorodu, Surulere and Ajah had Guinness screen the 3 EPL matches of the day to its teeming consumers and football lovers.

The high point of the event was the Man City Vs. Liverpool game that saw the rehash of a rivalry between Guardiola and Klopp that dates back to Germany even as both teams who currently are 3rd and 4th team on the EPL table battled for supremacy.

The event also featured live commentary by the Supersports crew of Charles Anazodo and Segun Agbede and other popular football enthusiasts such as Deji Omotoyinbo, Murphy Ijemba, Biola Kazeem, Emma Dele, Damilola Elebe, Ifreke Iyang and Joachim MacEbong.

From L-R: Emmanuel Nwachukwu Football Blogger, Segun Agbede, Analyst from Super Sport, Seyi Law, Comedian, Uche Onwudiwe, Marketing Manager, Guinness Foreign Extra Stout at the kick-off of the Guinness #MadeofFootball matchday event in Lagos

Speaking at the event, Kunle Faloye, Senior Brand Manager, Guinness said, “There are two things you can be sure will always bring Nigerians together- Football and their favourite Guinness.”


“What better way to show this than an infusion of Guinness and Football.”

“As a brand,” he continued, “we celebrate those who are made of black- those who continually carve their own path without inhibitions. Football is one of the media where our consumers get rid of all inhibitions and as a brand; we cannot but stay true to their passion”.

As is reminiscent of Guinness, the audience was also treated to beautiful music by Small Doctor, Jaywon, Illbliss and Magnito even as they enjoyed the free internet provided by Don Jazzy’s internet company-Flobyt, one of the event partners.

Infinix mobile was also on ground to gift phones, earpieces and other accessories to winners at the events.

L-R: Moses Praise Analysts from Super Sport, Uche Onwudiwe, Marketing Manager, Guinness Foreign Extra Stout, Emmanuel Nwachukwu Football Blogger, Segun Agbede Analyst from Super Sport at the kick-off of the Guinness #MadeofFootball matchday event in Lagos.

Guinness has sustained a historic association to Football in Nigeria through its sponsorship of the EPL broadcast in Nigeria on SuperSports as well as its sponsorship of the various age National Teams.

The Matchday Made of Black train heads to other cities in Nigeria making its second stop at Owerri on the 1st of April before proceeding to Enugu, Benin and Ibadan.

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