Senator Ben Bruce acquires made-in-Nigeria Kia Soul

Ben Bruce made in Nigeria car
Senator Ben Murray Bruce taking a spin of his newly acquired made-in-Nigeria Kia Soul

In a move to institutionalise and strengthen the industrialisation of Nigeria, especially the nation’s auto policy, in the wake of his colleagues in the National Assembly allegedly clamouring for the purchase of imported SUVs, Senator Ben Murray Bruce has undoubtedly shown Nigerians that he is not just good at postulating but walking the talk to revitalise Nigeria’s economy through the made-in-Nigeria crusade.


Weaved into the rejuvenation of Nigeria’s economy for a guaranteed turnaround aimed at combating the continued weakening of Naira, which is currently at the epicentre of the wobbling economy, is the made-in-Nigeria products.


Keying into this policy thrust, Senator Ben Bruce has taken delivery of the made-in-Nigeria Kia Soul, one of the locally produced Kia model range as he applauded the commitment and determination of Kia in partnering with the federal government to advance the country’s economy.



As a leading automobile company in Nigeria with an enviable record of offering best-in-class and top of the segment vehicles at an affordable cost to the Nigerian market, Kia Motors Nigeria has again reinforced its unwavering commitment to the industrialisation of Nigerian economy and its indelible contributions to the success of the auto industry by investing heavily in an assembly plant.


Its state of the art technologies are arguably at par with any renowned and international plant in the world. The plant launched at the wake of the year 2015, prides itself on the production of 9 tropicalized and made-for-Nigeria models with their respective trims in the country with over 2500 units rolled out since its launch.


The Chief Commercial Officer, Sandeep Malhotra alluded to the fact that the success of the plant is premised on Nigerian government’s favourable disposition to empowering local industry. In his submission, he stated that Kia Motors Nigeria remained resolute and committed to the long term investment in the auto industry despite the short term challenges currently faced.


The plant has the capacity to produce 27,000 vehicles in a year and there is a provision to increase the production lines which is dependent on the demand.


The sprawling complex has been built to the high standard of KIA Motors Corporation. Culminating in several months of construction, installation of technologically advanced equipment and the training of its staff have snowballed into its first assembly lines that assembles Kia models, such as its best-selling Kia Rio, Cerato, Optima, Sportage and the all-new 2015 Kia Sorento recently unveiled globally amongst others are all products from the plant.


With the quality of the vehicles produced locally in the company’s Lagos plant, it’s apparently lucid that there was no compromise on the high standard of the plant and it remains one of the best in the country.




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