Nigerian Breweries Makes Bold Market Statement, Launches International Premium Stella Lager Beer

Nigeria’s biggest brewer, Nigerian Breweries, has launched an exciting new brand that captures the changing face of the beer market.

Stella Lager Beer was unveiled into the Nigerian market yesterday, 6 December at the Grand Ballroom, Eko Hotel and Suites in the presence of key stakeholders and consumers.

Known for its quality brands and market-defining products, Nigerian Breweries launched this specially brewed international lager beer into the market to the satisfaction of millions of beer lovers in the country.

Stella Larger beer, rich in its heritage, brewing process and taste is a brand that stands on its own with a kind of appeal the market craves.

The launch of the Stella Lager beer is part of an expansion strategy to further own the market.

Present at the unveil were representatives from Nigerian Breweries, including Marketing Director, Franco Maria Maggi, Portfolio Manager Premium Lager Brands, Tokunbo Adodo, Brand Manager Global Brands, Oreoluwa Kolawole, among others.

Birthed in 1897 and crafted by Belgian Master Brewers, Stella Lager beer is a product of a very innovative and unique brewing technique.

Speaking on the launch of Stella lager beer, the Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi said, “Nigerian Breweries is passionate about delivering quality and consistent value to our consumers. We are excited by the wide acceptance our products continue to receive amongst consumers.

“Over the years, we have worked hard to earn the trust of our consumers, introducing Stella Lager Beer is our way of assuring millions of beer lovers that we will continue to innovate to deliver superior products and value them at every ask.”

Speaking further, Maggi noted, “Nigerian Breweries is consistent in its marketing of high quality brands. Our quality brands speak for themselves and that is why we are very optimistic about the acceptance this brand will receive on its arrival to the Nigerian market. It is unique, different and offers the best in quality.”

On why bringing the product into the market now, he added: “There is no better time to innovate than now. Many of our other unique products arrived on the scene in the presence of predecessors, but still found their place and market and owned them. For Stella Lager Beer, I am confident that this will be no exception.”

According to the Marketing Director, unconventional in its recipe, brewing process and taste, Stella Lager Beer is unique for its name, its great quality and premium heritage. It delivers a refined and consistently smooth lager taste with intense refreshment. It is the preferred choice of upwardly mobile, knowledgeable and confident young Nigerian men with a genuine sense of self in a world buzzing with many loud and conflicting voices.

The Stella larger beer which comes in a 60 cl bottle has its ABV capped at 4.5% A/c volume.

Like it has done with all its brands, the Stella Lager Beer will roll out gradually and would be available nationwide.

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