Ford committed to safe driving in Africa

Ford Motors has reiterated its commitment to promoting safe driving not just in Nigeria but Africa as well as worldwide.

The auto company made this known during theoretical session of Driving Skill for Life (DSFL), which also coincided, with the 2-day Annual Training workshop of the Nigeria auto Journalists held at headquarters of Coscharis Motors.

The life saving DSFL programme is bringing Ford’s sensibility to the importance of human lives in Sub-Saharan Africa, where most drivers are either too careless with their passengers and even self, or completely ignorant about rudimental techniques required in driving a vehicle.

According to Mr. Derek Kirkvy, Ford’s DSFL Training Director, South Africa, an estimated 40 to 45 deaths happen in South Africa daily through road accidents, which makes vehicles the most claimer of lives in that country; and perhaps in most part of Sub-Sahara Africa, Nigeria, of course not an exception.

Speaking at the programme, the Chairman of Nigerian Auto Journalists Association, Mr. Frank Kintum said, the full involvement of   Ford Motors Corporation Sub-Saharan Africa in NAJA training programme attested to the fact that the organization is committed to promoting safe driving in not just Africa but worldwide.

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“The full involvement of Ford Motor Corporation, Sub- Sahara Africa in our training programme this year attests to the fact that Ford is committed to promoting safe driving in not just Africa but worldwide. It may interest you to know that Ford sent driving experts all the way from South Africa and Dubai to participate in this year’s training.” Kintum disclosed while delivering his opening speech at the maiden edition of NAJA Workshop at Nero Hotel, Sangotedo, Ajah, Lagos.

Hence, he urged other auto companies to emulate Ford spirit in sponsoring subsequent edition.

According to him, Federal Road Safety Corps (FRSC) has over the years been unrelenting in ensuring safer roads.

Specialist, Automative Communications Consultancy, Dr. Oscar Odibor; Chairman, Nigerian Auto Journalists Association (NAJA), Frank kintum; General Manager, Marketing & Corporate Services, Coscharis Group, Abiona Babarinde; Training Director, DSFL, Ford Motor Company of South Africa, Derek Kirkby; and the Chief Executive Officer, Automedics, Kunle Shonaike, at the launch of Ford Driving Skills For Life in Lagos Nigeria recently
Specialist, Automative Communications Consultancy, Dr. Oscar Odibor; Chairman, Nigerian Auto Journalists Association (NAJA), Frank kintum; General Manager, Marketing & Corporate Services, Coscharis Group, Abiona Babarinde; Training Director, DSFL, Ford Motor Company of South Africa, Derek Kirkby; and the Chief Executive Officer, Automedics, Kunle Shonaike, at the launch of Ford Driving Skills For Life in Lagos Nigeria recently

 

Saluting the effort of the Corps, he urged FRSC to do more to reduce the number of road traffic crashes and deaths on Nigerian roads, stressing that drivers and other road transport stakeholders must equally play their part in promoting safe driving.

He said:” The need to keep abreast with the latest happenings in the auto industry as well as improve our knowledge of automotive terminologies gave birth to the Annual Training Workshop.”

The training, which he said would be held every year, is aimed at promoting effective reportage of the Nigerian automotive industry, equipping members with update knowledge about developments in automotive industry, upgrading standard of reporting the nation’s auto industry and enriching motoring editorial content of Nigerian media houses.

German born trainer, Derek Kirkby, who took participants through a theoretical session of Driving Skill for Life (DSFL) and later practical motoring on Coscharis test track, urged motorists to always ensure they take 15 seconds to move round their cars, inspect the body for dents, tyre and underneath for leakage before jumping inside the cars to drive off.

According to Kirkby, first and foremost, a driver should always, “Adjust the seat to ensure that you are on comfortable driving position. Make sure your feet are not completely stretched, danger of which if involved in a head-on collision, impact could go straight to the waist, thereby having damaged pelvis.

“Steering setting should level with the chest, not face. For if levelled with face, in case of accident, airbag, which travels at 380 km/hour, could give you broken nose and even damage your eyes.

“Adjust the mirrors from sitting position

Adjust headrest; ensure it levels with back of your head. Some motorists would level headrest with the neck for relaxation. In case of accident, head can be thrown backward, leading to broken spinal cord.

Wear your seatbelt.

“Ensure that rear passengers wear seatbelts too. If they do not and there is a head on collision, the person seating behind the driver or front passenger would be thrown forward, and his or her weight is capable of killing the front passenger or driver.” He said.

The General  Manager, Marketing at Coscharis, Abiona Babarinde thanked Nigerians for continuously supporting the Ford brand over the years.

He noted that Nigerians continued support has made it possible for Coscharis to introduce three new vehicles into the Nigerian market this year namely, the new Explorer (currently available at Coscharis); the new Figo (currently available at Coscharis) as well as the new Edge (available in Q4 of this year).

Abiona said Coscharis intends to continue to grow the Ford brand in Nigeria through the delivery of vehicles that represent the very best quality, fuel efficiency, safety, smart design and value.

 

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