Ford ends 11-year partnership with RT Briscoe, reaffirms Coscharis Nigeria’s sole distributor

Ford Motor Company has consolidated its dealer representation in Nigeria, ending  its  association with local distributor  RT  Briscoe as of  30 June 2016, while reinforcing its partnership with Coscharis Motors Limited as the country’s sole official Ford distributor.

“RT Briscoe has been a Ford dealer since 2005 alongside the Coscharis Motors group, but having  two  separate  dealer  groups  representing  the  brand  in  Nigeria  doesn’t  make commercial  sense,”  said  Rob  Johnston,  Regional  Manager  Sales  and  Marketing,  Ford Customer Services Division for Sub Saharan Africa.

Briscoe RT

“Our long-term strategy is to focus on Coscharis and continuously improve our sales, service and  parts  network  within  Nigeria.  We  would  like  to  thank  the  RT  Briscoe  team  for  the dedication to  the brand over  the  past  11  years,  and  wish them  all the  best in their future endeavours.”



Ford has invested extensively in developing the Nigeria market in conjunction with Coscharis Motors, which includes the launch of a semi-knockdown vehicle assembly plant for the Ford Ranger, and the opening of three Quick Lane centres and a Quick Parts outlet.


“The local Ranger  SKD assembly  operations  and Quick Lane  centres are  in  line  with the global  One  Ford  approach  to  deliver  product  and  service  excellence  for  our  growing customer base, particularly in the important Nigerian market, while driving innovation in every part of our business,” Johnston added.

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Coscharis  Motors  currently  has  11  outlets as Ford  dealers  located  in  the  major  centres  of Lagos,  Abuja,  Port  Harcourt  and  Calabar,  which  will  continue  selling,  servicing  and maintaining Ford vehicles throughout Nigeria according to Ford stringent global standards.


Ford  Motor  Company  and  Coscharis  have  also  opened  three  Quick  Lane  Tyre  and  Auto Centres in Nigeria, starting out in Lagos in 2013, with Calabar and Ado-Ekiti being launched earlier this year.


The  Quick Lane centres are an  initiative of Ford Motor  Company, with  facilities that offer motorists professional maintenance for minor service items  in the shortest amount of time, with the emphasis on personalized care, quality and value for money.


“The expansion Quick Lane franchise reinforces the commitment of Ford and Coscharis to improving  aftersales  support  to  customers  in  Nigeria  through  improved  parts  and  service availability,” Johnston said.


The  Quick  Lane  facilities  are  manned  by  qualified  and  highly  trained  Ford-certified technicians  and  Master  technicians.


The  centres  service  and  offer  light  repairs  on  Ford vehicles as well as most other popular brands, and also fit and rotate tyres, perform wheel alignment and replace shock absorbers.


Linked to the Quick Lane Tyre and  Auto Centre, the Ekiti operation also opened a Quick Parts facility, which is the first of its kind in Nigeria.


Quick Parts provides over-the-counter parts and accessories sales for Ford vehicles and a wide variety of other brands. It operates on the same high quality and professional basis as the Quick Lane centres, but allows car owners convenient access to top-quality service parts should they chose do their own vehicle maintenance and repairs.

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