9mobile Formally Unveils New Logo, Digital Identities, Says Name Represents Nigeria’s Heritage

Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria, has formally changed its name to 9mobile.

Thus, with the change in name, 9Mobile has also come up with a new logo which has a figure nine captured with the digital frequency vibrations.

Aside the name change, it also has new digital identity as its website is now @www.9mobile.com.ng.

In a statement signed by Chief Executive Officer, 9Mobile, Boye Olusanya and made available to The DailyBells Nigeria, the telecommunication company said it wished to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the change in name is a further testament of its unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.

Olusanya said the new trading name, 9mobile represents ‘our 0809ja heritage, our 9ja-centricity, and our evolution over 9 years of operations in Nigeria’.

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According to the 9Mobile boss, “Although our trading name has changed, we remain true to the same values on which our company was built.”

“With the release of the website address, the company now has a digital window access with which to connect with its about 24 million subscribers. The website is already booming with youthful vibes following the comments that have been posted since Tuesday afternoon: “life begins @ 9.

Olusanya, CEO, 9mobile

“9 is significant with nature, the start of life, time of birth. from our entry into the market 9 years ago to our evolution 9 years after, we are still 0809ja.” He said.

The statement reads further, “A strong and resilient Nigerian spirit continues to reside in us, uniting us with you our subscribers and we are confident that you will continue to believe in our new brand, which strongly reflects our innate creativity and youthfulness.

“Furthermore, this rebrand is a testament to our dynamism, responsiveness and agility as a business, while we leverage the power of technology to deliver innovative products and services that meet your needs. Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment and passion of our people to do more; and continue delivering excellent service.

“In order to ensure the change of name is delivered efficiently and responsibly, we will take a measured approach to the migration to the new brand over the next few months. Therefore as we go through this transition, our esteemed subscribers we ask for your patience and reaffirm our commitment to remain a listening brand. We will continue to innovate, support, and empower you to do more – whether as an individual or a business.

“To our business partners, your unwavering belief in the strength of our brand inspires us to do more. We will remain committed to working together and exploring possibilities to achieve our mutual goals; and to our stakeholders, we thank you for your abiding faith in us. We will ensure that our core values of Innovation, Customer-centricity, and superior Quality of Service remain the pillars upon which we operate.

The soul of our business remains authentically Nigerian.

We are Here for You, Here for 9ja!”

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